While touring a home in the perfect location, with a grand slam price, and just the right fit the buyer says “it’s not for me”. Without expressing any more interest, they are ready to move on to the next house on the scheduled showing list.
Or…..on occasion a homebuyer may ask to arrange a few hours in house at a later date to read or just sit in the living room. It may sound silly but in both of these situations it’s about how the buyers feel and see themselves living in a house. It’s really not much different than test driving a car.
Home builders often use this strategy to sell homes. Onsite sales agents always encourage buyers to take a minute to relax in a model home after touring a community. Large homebuilding companies and developers may offer a few days accommodations for prospective buyers visiting an amenity packed lifestyle community. Real Estate professionals host “open houses” that offer a low pressure sales approach creating a casual setting for the visitor. All of these scenarios create a buyer/house relationship, for better or worse.
Buyers always shop first for location, price and size, but as they think through the final list, how they felt in a house will be a top consideration. After all, its the cozy feeling that will make the house a home.
Happy home shopping 🙂
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